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#WHOAREWE

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#WHOWEARE

Our goal was to create the right product (s) that represented us all. 18 years ago when we started, we knew the industry was not creating products based on texture and as ‘Mixed Chicks’ we knew better than anyone that multicultural families were growing, individuals would begin to trace their roots, women would soon discover they had a blend of textures on their heads, and that maintaining their tresses would require of a blend of ingredients to satisfy their needs. We knew that Mixed Chicks would be inclusive and not exclusive as the world turned.