Europe, Africa, Asia, America…we not only come from everywhere, but we are going everywhere. The world is becoming more and more diverse, and we celebrate that. Here is the unfolding story of just two of the many millions of “mixed chicks”:
For years, multi-cultural people with hard to manage hair traveled from store to store, trying to blend products in a hopeless attempt to tame their locks. Wendi LEVY (left) and Kim ETHEREDGE (right), two “mixed chicks”, created a product line because they needed it. Then, something happened…friends and family started encouraging them to package it, and soon they had a full blown business running out of the garage. After a little door to door hustling, a few celebrity endorsements, and a ton of online customer support, MIXED CHICKS is bringing their products to the world.
I grew up in los angeles, entertainment capital of the world. Sun, water, fun, convertibles…this is a beautiful place, but it is hard on hair. Participating in all of these everyday activities was a privilege, but try blow-drying your hair to style — now that was a nuisance, not to mention bad for my hair. In a place obsessed with looks, my life was hell. My hair is naturally curly, but I never would wear it out because I had to use too many products to get the look. I had to search from one end of the store to the other to concoct a combination for my “unruly hair.” That was not only a pain, but expensive too! Lucky for me I met Wendi.
I have tightly curled hair on one side of the family tree and straight, limp hair on the other. Growing up on the east coast, there were black neighborhoods, white neighborhoods, a puerto rican neighborhood… everything was segregated. Even the stores were segregated: black section, white section; no in between. When kim and I met we were laughing about our common problem. The idea of making our own product seemed silly at first, but two years later, MIXED CHICKS was on the map.