It’s a great time to put the away the straighteners and let your hair go natural.
That’s because women and men with hair textures ranging from wavy to coily are being catered to and celebrated with new hair-care products and increased representation on social media, TV and the big screen, as seen with “black-ish” costar Tracee Ellis Ross, Academy Award-winning actress Lupita
Nyong’o, Emmy winners Mark Ruffalo and Viola Davis and singers Lorde, Shakira and Solange.
As more people wear their hair naturally, there has been growing demand for new hair-care products such as the Madam C.J. Walker Beauty Culture line, sold at Sephora starting Friday. These products are joining new ones, some specifically for curls, from brands such as Aveda, DevaCurl, L’Oréal, Mixed Chicks and Shea Moisture.
“We live in an increasingly multicultural society where there is no longer one standard of beauty,” said Michelle Breyer, president and co-founder of Austin, Texas-based TextureMedia, devoted to empowering and educating people with curly hair through its popular website, www.naturallycurly.com, and other ventures. (For the record, Breyer keeps her hair naturally curly.) “There are dramatically more products available for curly hair. Almost every hair-care brand now offers products for curly and coily hair.